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Sukardi Sukardi
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Journal : Jurnal Bisnis dan Kewirausahaan

 1 
PENGARUH PERILAKU PEMBELIAN HEDONIC DAN ULTILITARIAN TERHADAP STORE LOYALTY DI MATAHARI DEPARTMENT STORE MAKASSAR Sukardi Sukardi
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 2 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

This study aimed to test and analyze the influence of hedonic and ultilitarian buying behavior on Store Loyalty of Matahari Department Store in Makassar. This study used independent variables; they are: hedonic and ultilitarian buying behavior; and a dependent variable, consumer Store loyalty. This study is a survey research which is used for explanatory purpose or confirmatory, or is also called a study for hypothesis testing that is to explain the influence of variables or a causal relation between variables through a hypothesis testing. The data were obtained by spreading and collecting questionnaires, and then they were analyzed by using logistic regression modeling. From the discussion and the testing of hedonic and ultilitarian buying behavior on Store Loyalty of Matahari Department Store in Makassar, of the hypotheses that had significant influences were hedonic buying behavior to Store Loyalty of Matahari Department Store in Makassar. The hypothesis which did not have significant influence was ultilitarian buying behavior to Store Loyalty of Matahari Department Store in Makassar.
Co-Authors Aan Suriadi Achmad Jauhari ade wiranto Ade Yuni Safitri Adriyani Adam Agi Distrianto Agus Hermawan Ahmad Albar Tanjung Ahmad Zamhari Akrom, Akrom Alfonsius, Eric Ambiyar, Ambiyar Andes Ismaya Ani Suryani Anik Herminingsih Annita Lubis Ardi Kusmara Arie Febrianto Mulyadi Arjuna Neni Triana Armansyah Armansyah Ayu Angelina Pasaribu Burhanuddin Burhanuddin dan Edy Marwan Darwin Alfasimi Dedi Hariyanto Dedy Sugiarto Dimas Hadi Kusuma Dina Sri Nindiati Djumarno Djumarno Dwi Puspa Maharani Usali Rachman Dyah Erni Widyastuti Edy Suryadi Elfi Tasrif Elisa Wildayana Elsi Puspita Sari Endang Tri Pujiastuti Eng. Lukas Kano Manggalla Eni Ardila Eva Dina Chairunisa Fahrur Rozi Farizal Imansyah Firda A Syamani Fithri Mufriantie Fitroh Adilla Giyanto Giyanto Halim Rasyid Hariatih, Hariatih Ifriadi Ifriadi Illah Sailah Irma Muslimin Irsad Irsad Kabib Sholeh Kabib Sholeh Kabib Sholeh Kasman Rukun Kasmir Kasmir Krismadinata Krismadinata Lalu Ali Wardana Laziza Iklima Khairatun Khairatun Lilis Aryanti Liza Nadiya Luky Adrianto M Edi Armanto M Syamsul Ma’arif M Zulfikar Syuaeb M. H. Pulungan M. Ismail M. Syamsul Ma’arif Mahendra Narpatmaja Nizar Maimunah Hindun Pulungan Maria Santi Maria Sherly Marimin . Marimin Marimin Marini Marini Marwan Usman Maryadi Maryadi Mega Kusuma Putri Melati Ayuning Putri Meri Anggraini Mirna Taufik Momon Sodik Imanuddin Muhamad Idris Muhamad Nazim Muhammad Arbi Putra Mona Muhammad Ikram Jasman Muslich Muslich Mustarum Musaruddin N. L. Rahmah N. L. S. Andari Nelly Ermarita Ni Made Novi Suryanti Ni Made Purnami Sukaesih Nono Sudarsono Nuraeni Nuraeni Nyoman Sridana Paduloh Paduloh Paidi Paidi Paula Florina Puspa Sari Radian Salman Rahmad Dwi S Riki Andi Saputro Rina Hardiyantina Rina Yulianti Rinianty, Rinianty Rita Feni Riyani Butar Butar Rudi Asri Salamatun Asakdiyah Sapta Raharja dan Maya Dwiyuni Sri Hartoyo Sri Martini Sri Yono SUBYAKTO SUBYAKTO Sucipto, Sucipto Sudirman Wilian Suharto Honggokusumo Surya Karwati Susanti Faipri Selegi suwondo suwondo Suyatmin Suyatmin Syafruddin Syafruddin Syahrullah Syahrullah Syaiful Bahri Syaiful Hendra Syarif Abdullah Syukhri Syukhri Tahegga Primananda Alfath Taufik Djatna Titi Harianti Triwulandari S. Dewayana Tupti, Zulaspan Tutik Sulistyowati Umi Yunita Septi Vina Salviana Darvina Soedarwo wahyu eka sari Wandiyo Wandiyo Waridah Waridah Wildan Wildan Yulita Yulita Yusup Yusup Zunan Setiawan